permanent skin art Art Clokey is the most suitable recognized for his development of the clay animation 'Gumby". The character, Gumby, was developed in their 1955 student film project while attending USC (University of Southern California). He pitched his film to Sam Engel of 20th Century Fox, and the rest is history. Clokey can be distinguished for creating clay animation commercials for Budweiser and Coca Cola. The objective of advertising differ under different situations. One advertiser may seek to generate immediate response from the customer; another may seek to develop awareness orpositive image for its product over a longer period. So they need several types of advertisements. Now a days service advertisement are also very common, like financial advertisements, banking advertisement etc.