synesthesia art The Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members. When played on a guitar, a collection of tones that combine to make a melody are called a chord. Chords can be produced by using a strumming or plucking method, and also the chords may be comprised of different notes played one string during a period. Chords may use two, three, or even more notes. One note can also be considered a chord.