all about art The verse, then, is a lot like the build up in order that onceyou get to the chorus - it is as with any the fireworks suddenly going off -the "big deal" an element of the song - the part in which thelistener gets "hooked". Other songwriters liken coming to the chorusto being "smacked when you look at the face by a wet fish" or eventhe "3D" effect. This beautiful bespoke bottle was designed by M&E Design. It perfectly demonstrates how glass can be used as a vessel for ambition, style, and sophistication. The bottle was created with none of the usual visual cues of a standard whiskey bottle. Instead, it was crafted to celebrate the liquid inside and the process behind its creation. The design takes its cues from laboratory glassware found in the micro-distillery and the paneling of a whiskey cask. It has been shaped to refract and bounce light. The side panel embossing produces a Kaleidoscope of patterns within the body of the bottle, bringing Method and Madness together.