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Citibank is among the leading banks worldwide. It is now about to expand its plastic card business to Asia Pacific area. There are surely threats in this market, but there's also excellent opportunities. In this article I will analyze the Citibank being a brand and will discuss possible solutions to the down sides that might appear in the brand new market. Pay per Click Advertising or PPC is an Internet advertising system the location where the advertiser only pays for the Ad if the Ad is clicked on by an Internet user. In order to get the Ad to look around the search listings you must have the correct key phrases and appropriate copy. However, having it appear isn't enough. If the user then clicks around the Ad and lands on a website landing page that is not appropriate or relevant or perhaps is tough to navigate then you certainly lose a prospective customer so you cash.