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For manufacturers aiming to grow their production throughput minimizing cycle times, few actions are as impactful as determining the company's manufacturing productivity rate in a very given work cell. Often a supply of great confusion, determining productivity rate and efficiency is nowhere close to as difficult as it might seem. Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department.