akron museum of art After seeing an image, products looks like a female who was recently released from your local mental health institute the phrase I previously used, ?intimidating?, seems pretty funny considering she looks innocent as fuck. Anyway, the real reason for this fashion choice must first be explored in order to understand the use of the word ?intimidating? How much will it cost to advertise on the radio?? This is the question I am asked daily. There is a lot of confusion on the market about the amount radio advertising costs. With a little knowledge and idea of how radio works, we could answer this question. Because important thing? Just like the price of a five star accommodation at the four seasons differs from ?Moe?s motel and eat?. The costs of radio advertising vary greatly from station to station determined by listenership. Wal-Mart, as submitted by Hitt et al (2009), has created the international market due to competitive advantage as well as the facet of globalization. In this case, the facet of globalization has allowed the corporation to create alliances with companies. For instance, the corporation surely could access Brazil via a partnership which has a Brazilian company called Grupo Garantia where Wal-Mart represented 60% of the partnership whilst the Grupo Garantia controlled Lojas Americanas remained with 40%. Wal-Mart usually opens up stores in most countries where it enters like a market entry strategy. This entry mode is preferred over the other modes because through forming alliances a company can share resources so because of this few costs are incurred especially through marketing and distribution. As indicated by Hitt et al (2009), strategic alliances have become essential specially when a company doesn't need plenty of resources. This is because resources are shared between countries so because of this the whole process of marketing and distribution is manufactured basic and cheap. In Brazil, Wal-Mart surely could market its products cheaply since Lojas Americanas had been known in this country.