the art of looking sideways Citibank is among the leading banks worldwide. It is now about to expand its plastic card business to Asia Pacific area. There are surely threats in this market, but there's also excellent opportunities. In this article I will analyze the Citibank being a brand and will discuss possible solutions to the down sides that might appear in the brand new market. The woodwind section will glare on the drummers. The brass section sticks their noses in mid-air at them. And then they move out around the field 1 day minus the drum line and you know what? No one can march for that life of them. No one can keep their steps. Lines are squiggling back and forth. Formations that have been once crisp and defined have become sluggish and bloated looking. That perfectly formed capital 'O' the band worked so difficult on a week ago now resembles a half-hearted 'U'. What is wrong with everybody?