mid century modern art
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mid century modern art

The objective of advertising differ under different situations. One advertiser may seek to generate immediate response from the customer; another may seek to develop awareness orpositive image for its product over a longer period. So they need several types of advertisements. Now a days service advertisement are also very common, like financial advertisements, banking advertisement etc. We all remember traditional animation, which has been carried out with hand drawn art. A group of animators illustrated and colored the pictures on celluloid. The celluloid was transparent sheets, the place that the hand drawings were transferred. Each of these "cells", since they were called, were then photographed individually which has a super 8 or Oxford camera. Whew ! Lots of work? Well after a while, technology has allowed animators to use CGI or Computer Generated Imagery to exchange the "painful" frustrating work of the past.