art farm in the city Friends and colleagues gathered to applaud worthy winners across seven categories – and recognise the creativity and dedication which underpin the whole sector’s contribution to the economy, to society and to customers, staff and stakeholders. The objective of advertising differ under different situations. One advertiser may attempt to generate immediate response in the customer; another may aim to develop awareness orpositive image due to the product over the longer timeframe. So they need several types of advertisements. Now a days service advertisement can also be quite normal, like financial advertisements, banking advertisement etc.