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The whiskey was inspired by masters and apprentices working together at the new Midleton micro-distillery, one of the oldest and most iconic distilleries in the world. The brand combines tradition and innovation to convey a sense of fun and excitement. It uses two opposing patterns throughout the packaging. The straight lines symbolise method and order and the stunning marbled patterns reference madness and liquid experimentation. The woodwind section will glare with the drummers. The brass section sticks their noses in the air at them. And then they emerge around the field some day minus the drum line and guess what? No one can march to the life of them. No one can keep their steps. Lines are squiggling back and forth. Formations which were once crisp and defined are actually sluggish and bloated looking. That perfectly formed capital 'O' this guitar rock band worked so difficult on last week now resembles a half-hearted 'U'. What is wrong with everybody? Being undecided about exactly what the next song will be. Not knowing what are the upcoming song is during a performance is a dead give-away associated with an amateur singer. When a vocalist is undecided about her songlist, this creates discomfort while using audience. Keep a songlist over a music stand or on to the floor when you finish a song you can immediately introduce the next. This habit makes you look professional as well as in power over your band.