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Pay per Click Advertising or PPC is an Internet advertising system the location where the advertiser only pays for the Ad if the Ad is clicked on by an Internet user. In order to get the Ad to look around the search listings you must have the correct key phrases and appropriate copy. However, having it appear isn't enough. If the user then clicks around the Ad and lands on a website landing page that is not appropriate or relevant or perhaps is tough to navigate then you certainly lose a prospective customer so you cash. When the UK government launched its Decarbonisation and energy efficiency roadmap 2050 project – working with the UK’s eight most energy intensive manufacturing industries, including glass – British Glass saw an opportunity to develop a new type of relationship with policy makers. Thruster's marketers describe their product like a Personal Truth Verifier, completely different from its well known cousin, the polygraph. You know, which is the gritty real-world lie detector where sweaty guys in fedoras wire you up under bright lights. Trustier is far more high-tech and user-friendly. You plug your phone in to a simple little sensing oral appliance connect it in your computer. Then the software takes over. According to the owner's Links Of London Bracelets manual, it uses "an ingenious new algorithm to detect vocal stress" and identifies shades of truth. Lying, it seems like, produces subtle "micro tremors" of hysteria in one's vocal cords that normally go undetected but sometimes be grabbed by Trustier. With each sentence or a reaction to a question, it flashes a message: "Truth." "Inaccurate." "Slightly Inaccurate." "Subject Not Sure." "False." Little graphs and electronic squiggles chart your conversation like a form of psychic seismometer.