resonance music and arts festival How much will it cost to advertise on the radio?? This is the question I am asked daily. There is a lot of confusion on the market about the amount radio advertising costs. With a little knowledge and idea of how radio works, we could answer this question. Because important thing? Just like the price of a five star accommodation at the four seasons differs from ?Moe?s motel and eat?. The costs of radio advertising vary greatly from station to station determined by listenership. Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets.