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The objective of advertising differ under different situations. One advertiser may attempt to generate immediate response in the customer; another may aim to develop awareness orpositive image due to the product over the longer timeframe. So they need several types of advertisements. Now a days service advertisement can also be quite normal, like financial advertisements, banking advertisement etc. If you think that the economy just isn't affecting your favorite movie stars, reconsider that thought. The economy has been hitting every industry hard, like the film industry. For example, Disney just isn't quite as willing to fork up Nicholas Cage's usually fee while they had for that first couple of installments of National Treasure. The economy is affecting Hollywood film production in countless ways, including which movies are increasingly being made.