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Pay per Click Advertising or PPC is an Internet advertising system the location where the advertiser only pays for the Ad if the Ad is clicked on by an Internet user. In order to get the Ad to look around the search listings you must have the correct key phrases and appropriate copy. However, having it appear isn't enough. If the user then clicks around the Ad and lands on a website landing page that is not appropriate or relevant or perhaps is tough to navigate then you certainly lose a prospective customer so you cash. By using the internet because the medium for you personally company, you'll have a market that is literally global. Some of the most powerful companies in the world today do not have any brick and mortar stores, but alternatively simply have .com stores. To be able to attain the highest volume of people, you'll want to find the vehicle which will be able to contact the most people. Teachers and administrators have become more sensitized to the telltale issues. Perhaps more valuable, some schools are creating gay-straight alliances (GSAs), school-sponsored support groups that bring gay teens in addition to sympathetic straight peers. Begun in Los Angeles back in 1984, these programs numbered nearly 3,000 nationwide in 2005; most were founded following the murder of Matthew Shepard, a gay university student, in 1998. In some districts parents have objected to these organizations, nevertheless the same court rulings that protect the proper of conservative Bible groups to meet on school grounds also protect GSAs. In 2003, York City public schools moved an in-school program for gays, bisexuals , and transgender students to a separate school of their own. The Harvey Milk High School was named in memory of San Francisco's first openly gay city supervisor, who was assassinated in 1978 (Gay, Lesbian and straight Education Network 2005)