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Wal-Mart has a very productive international human resource management and hence with the ability to monitor and control it's employees in countries aside from the United States of America. The success of Wal-Mart Company, as indicated by Wal-Mart Corporate (2011), is normally brought about by the facet of motivating and satisfying the international employees as a way to work hard inside the search for achieving organizational goals and objectives. Wal-Mart has evolved a culture and control systems that help in creating incentives for associates and managers so that you can enhance their performance and provide the most effective for that company. This company operates departmental and warehouse stores in numerous countries under different names. Additionally, the corporation fosters a culture that rewards and embraces diversity, integrity, and mutual respect (Wollam 2009). There are many concerns that come up when attemping to locate effective marketing campaigns for almost any business. First you have to look for a product or item to your campaign, your main goal will then be determined and an advertising method place into place. In order for a marketing campaign to be determined you will should be very creative with your thinking.