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The objective of advertising differ under different situations. One advertiser may seek to generate immediate response from the customer; another may seek to develop awareness orpositive image for its product over a longer period. So they need several types of advertisements. Now a days service advertisement are also very common, like financial advertisements, banking advertisement etc. Here is a quick breakdown of how a game works. You give the very first student five words. For example, allowing him these words: zombies, gun, nightmare, baseball game and frightening. Then the student will likely produce a story about a nightmare, where frightening zombies appeared with a baseball game anf the husband was required to protect himself with a gun. Then the next student continue this nightmare story with a new pair of five words allowing her. The game continues until all the students have told a quick story.