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With the recent downturn in the economy, companies are cutting costs and several are trimming their advertising budgets. However, it's not some time to reduce advertising budgets, but is time to re-evaluate the advertising budget. Small businesses should know that money spent on advertising is definitely an investment and not an amount. Krav Maga, a potent fighting and self-defense system, is dependant on a flow that emphasize the natural movements of the body. It can help anybody reduce the chances of possible attaches in almost any situation, based purely on the basic Principles and Techniques that from the basis in the Krav Maga self defense purposes system. The novel format was made popular by legendary writers like Kalki Krishnamurthy, Vai. Mu. Kothainayaki, Lakshmi, Na. Parthasarathy etc. The novel form has provided us several others. The historic novels by Kalki, Akilan, Sandilyan and Na. Parthasarathy were enjoyed with the Tamil readers for skillful depiction from the historic, social and cultural aspects with the bygone era. These novels aren't any below priceless treasures for that Tamil people of even successive generations. Here can be a bird?s eye take a look at some from the famous historic novels. Historical novels by Kalki ?Ponniyin Selvan? is a novel occur the Chola period and brings out the social and political situation that prevailed during that era. The imaginary characters and events blend well to the historic events. He may even blend humour and satire to the actual events. His description in the kings along with the wars they fought in addition to their aspirations and dreams for his or her country and individuals. The stories were brimming with twists and turns that captured the imagination with the reading public. ?Sivagamiyin Sabhatham? is his masterpiece, romantic novel placed in the Pallava dynasty?s reign over south India. ?Parthiban Kanavu? may be the story of Chola prince Vikkiraman who fulfills the dream about his father Parthiban, the Chola king to re-establish the Chola kingdom and freeing it from the Pallava ruler Narasimha Varma Pallavan. Akilan