alliance francaise cincinnati One issue you have to give thought to the clientele you might be serving along with the form of songs being played no matter if by DJ or live bands. If your theme fluctuates, you have to be sure that your nightclub lighting system can fluctuate with it in color and intensity. That means if someone night you rock your home out and the next night roll with some golden oldies or country and next night it is just a disco diva night, you need your nightclub lighting design to reflect ambience in the songs and clientele. How much will it cost to advertise on the radio?? This is the question I am asked daily. There is a lot of confusion on the market about the amount radio advertising costs. With a little knowledge and idea of how radio works, we could answer this question. Because important thing? Just like the price of a five star accommodation at the four seasons differs from ?Moe?s motel and eat?. The costs of radio advertising vary greatly from station to station determined by listenership.