alliance pharma inc When purchasing the rights or substitute for an item of source material, whether book and other format, you're going to have to arrange many different payments. Often you set a purchase price, a yearly option price, and occasionally more for absolute rights. One thing which is often offered is the "back end." The unique bottle is also adorned by a range of eye-catching, hand designed labels. Each label is divided into three distinct parts: The first, an ordered pattern to represent ‘method', the middle panel showcases the logo and the third, a marbling pattern created to represent ‘madness’.