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Pay per Click Advertising or PPC is an Internet advertising system the location where the advertiser only pays for the Ad if the Ad is clicked on by an Internet user. In order to get the Ad to look around the search listings you must have the correct key phrases and appropriate copy. However, having it appear isn't enough. If the user then clicks around the Ad and lands on a website landing page that is not appropriate or relevant or perhaps is tough to navigate then you certainly lose a prospective customer so you cash. If you lean in toward a rock, you will not likely hold well; you should keep yourself out and from the rock to counter the gravitational pull with the body. With your body in balance, move having a slow, rhythmic motion. If possible make an effort to maintain three points of contact with the rock, for example two hands and something foot.