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- “We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.” The whiskey was inspired by masters and apprentices working together at the new Midleton micro-distillery, one of the oldest and most iconic distilleries in the world. The brand combines tradition and innovation to convey a sense of fun and excitement. It uses two opposing patterns throughout the packaging. The straight lines symbolise method and order and the stunning marbled patterns reference madness and liquid experimentation. “We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.” This beautiful bespoke bottle was designed by M&E Design. It perfectly demonstrates how glass can be used as a vessel for ambition, style, and sophistication. The bottle was created with none of the usual visual cues of a standard whiskey bottle. Instead, it was crafted to celebrate the liquid inside and the process behind its creation. The design takes its cues from laboratory glassware found in the micro-distillery and the paneling of a whiskey cask. It has been shaped to refract and bounce light. The side panel embossing produces a Kaleidoscope of patterns within the body of the bottle, bringing Method and Madness together.
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